The Return of Flower & The Massive Pre-Roll Market

Cannabis flower is making a big comeback. In its natural state, flower is more popular than concentrates like oils or edibles. Studies show cannabis flower now makes up about 11% of the $26 billion U.S. market, and sales of pre-rolls jumped 12% from the third quarter of 2022 to the same quarter in 2023. 

One company, Hara Supply, is a huge part of this trend. In this article, we will explore how and why Hara Supply has fueled the popularity of cannabis flower despite numerous other consumption methods and what this means for the future of the booming cannabis market. 

The Rise of Hara Supply

Hara Supply is a leading company in the cannabis industry, known for its impressive production and innovative business model. Founded by Bryan Gerber, Ravjot “RJ” Bhasin, Henry Kochhar, and Thai Tran, Hara Supply has quickly become a powerhouse. The company produces a staggering 100 million pre-rolled cones every month. These cones are popular among major brands like Jeeter, Zig-Zag, Verano Holdings, and Curaleaf. They make it easy for people to enjoy cannabis by providing pre-rolled cones to many brands and consumers. These cones are always high quality because Hara Supply has strict standards in their production process.

Hara Supply’s operations are vast and centered in and around Delhi, India. From these factories, they ship their products to the U.S. and Europe, allowing them to reach a global market. This extensive distribution network has helped Hara Supply capture about 30% of the global market for pre-rolled cones, making it a significant player in the industry.

Furthermore, what sets Hara Supply apart is its unique business model. Unlike many other companies in the cannabis sector, Hara Supply focuses solely on making pre-rolled cones. They do not touch the cannabis plant directly. This strategy allows them to avoid some of the strict regulations and heavy taxes that burden other cannabis companies. 

Instead, they provide high-quality cones that other companies fill with cannabis. Additionally, Hara Supply is always coming up with new and exciting products. They offer a variety of cones and wraps made from different materials to cater to different tastes. This approach has proven highly successful, allowing Hara Supply to flourish and dominate the market.

The Appeal of Cannabis Flower

Notwithstanding Hara Supply’s obvious market influence, there are several reasons why cannabis flower is becoming more popular. First, many people prefer natural and unprocessed cannabis products. This shift in consumer preferences is part of a larger trend towards natural health and wellness. Additionally, long-time cannabis users feel a sense of nostalgia when smoking flower, as it brings back memories of how they first started using cannabis back in the day.

Product innovation also plays a big role in the appeal of cannabis flower. There are now many unique products available, such as joints, cones, and blunt wraps made from hemp, tea leaves, and even goji berries. These new options provide variety and make the smoking experience more enjoyable. Pre-rolled cones, in particular, are convenient and high-quality because they are easy to use and provide a consistent experience every time.

Cannabis flower is also experiencing a resurgence due to market dynamics. As more states and countries legalize cannabis, it becomes easier for people to access and accept it. Legalization has opened up the market, allowing more people to try cannabis flower. Additionally, cannabis flower is often more affordable than other cannabis products like oils or edibles, making it a reliable, fool-proof, and cost-effective choice for many users. 

The Future of Cannabis Flower

The future of cannabis flower looks bright. Market projections show that the share of pre-rolled products is growing. More people are choosing natural and convenient cannabis products, which means the demand for pre-rolled cones by companies like Hara Supply will likely keep increasing.

However, there are some challenges and opportunities ahead. One challenge is sustainability and ethics. In order for companies to succeed, they need to ensure that their production practices are ethical and environmentally friendly, especially since they operate globally. If they can navigate challenges, the future for cannabis flower and pre-rolled products will continue to be very promising.

Looking Ahead

As we look to the future, it’s clear that cannabis flower and pre-rolls are experiencing a remarkable resurgence, driven by cultural trends, innovative products, and strategic business practices. Companies like Hara Supply are at the forefront, not only supporting this growth but also shaping the market with their high standards and creative offerings. 

This renewed interest in cannabis flower and pre-rolls on the market is indicative of a broader trend toward appreciating natural and convenient options. As the industry continues to evolve, those who prioritize quality, sustainability, and consumer needs will most definitely lead the way in this rapidly expanding industry.

Note: The content on this page is for informational purposes only and is not intended to be professional medical advice. Do not attempt to self-diagnose or prescribe treatment based on the information provided. Always consult a physician before making any decision on the treatment of a medical condition.