Your medical cannabis journey simplified: find partnered dispensaries, explore pricing options, earn rewards, and get answers to FAQs, all in one spot.
August 16, 2023 12:00 pm ETEstimated Read Time: 4 Minutes
In the fast-paced, data-driven world of the cannabis industry, partnerships are crucial to success. This becomes clear with the recent collaboration between Custom Cones USA—a renowned authority in the cannabis field specializing in pre-rolls, packaging, and manufacturing solutions—and Headset, a company known for its expertise in cannabis data analysis.
The document explores various aspects of the pre-roll industry, from sales trends to demographic preferences and production methodologies. Harrison Bard, the CEO and co-founder of Custom Cones USA, outlined this investigation’s objective. Bard explained:
“This white paper demonstrates the continued growth of the pre-roll industry and its potential to become the #1 largest product category within the cannabis industry. We thank our partners at Headset for collaborating on the white paper to provide a wealth of information that people can trust to make informed business decisions in our evolving marketplace.”
Turns out, his statements are backed up by thorough data analysis and insightful findings. Here are some of the findings of the research.
Exploring the Upswing in Cannabis Category Sales
The findings were based on information obtained from a variety of more than 300 industry participants, including:
Producers of recreational and medical cannabis
Hemp cultivators
Vertically integrated brands
Plant processors
Dispensaries
Cannabis brand agencies
Multi-state operators
The study clearly illustrates a year-over-year increase in sales in both the United States and Canada from 2021-2022. This comparison shows a dramatic shift in consumer preferences within the cannabis sector. As a result, ‘recreational’ categories like pre-rolls, edibles, beverages, vapes, and oils are seeing an upswing in market share.
Conversely, “wellness” counterparts such as capsules, tinctures, and topicals are experiencing a decline in market share. This transition in favor of “recreational” categories could indicate shifting consumer tastes, highlighting the importance of staying up-to-date in this ever-evolving market.
Pre-Rolls Unwrapped: Unveiling Potency and Cost Dynamics
The United States has mirrored this trend, recording a 63% growth in mixed strain joints, 60% in disposable vape pens, and 22% in infused pre-rolls. These upswings signal consumers’ increasing importance on potency when selecting products, particularly as infused pre-rolls pack a stronger punch than their standard counterparts.
Additionally, the emergence of sophisticated pre-roll manufacturing machinery has been pivotal, facilitating large-scale production to meet growing demands. This advanced technology allows for competitive pricing while simultaneously maintaining high potency levels.
See If You Qualify For Medical Marijuana -Select Your State!
Demographics and the Cross-Generational Allure of Pre-rolls
Pre-rolls don’t merely thrive on market trends. They have firmly rooted themselves in the preferences of both consumers and businesses alike. Infused pre-rolls are widely available in the cannabis market today, with reportedly 58.4% of companies participating in the production or sales.
This broad acceptance isn’t shocking when considering the research, which reveals a consistent allure of pre-rolls across diverse age groups. Despite the differences in consumption patterns among different generations, pre-rolls have maintained their popularity. For example:
Baby boomers – 12.8%
Generation X – 13.6%
Millennials – 14.5%
Generation Z – 14.4%
The even distribution of favorability across generations highlights the potential staying power and longevity of the pre-roll market, suggesting a product that successfully bridges generational divides with its appeal.
Looking Ahead: Future of Pre-rolls and the Cannabis Industry
In considering the future of the cannabis industry, it’s evident that pre-rolls have the potential to influence its trajectory significantly. This is particularly true in Canada, where roughly half of the cannabis businesses are start-ups under three years old.
However, these small yet innovative companies can adjust and scale as the industry develops.
Businesses aiming to extend their reach in this burgeoning market should consider several critical aspects. These include:
Assessing their monthly pre-roll production capacity
Observing the machines or techniques utilized by other brands for pre-roll packing
Deciding whether to weigh pre-rolls prior to packaging
Understanding the average pre-roll size in grams
These considerations could drastically impact productivity, cost efficiency, and, ultimately, their standing in the competitive market.
The Bottom Line
The report concludes with a confident prediction of a continued rise in pre-rolls. The authors go so far as to project that by 2030, pre-rolls will dethrone flower as the top-selling product category.
Given their convenience as a mode of flower consumption, these cannabis products have seen a soaring demand. In addition, coupled with the growing popularity of infused pre-rolls and multi-packs, even anecdotal evidence suggests that pre-rolls are likely to be the leading cannabis product. Indeed, it appears the cannabis industry’s future is quite literally on a roll.
Lemetria Whitehurst is a cannabis nurse educator and writer specializing in cannabis science and culture. Her career in the medical industry spans more than two decades where she began her career as a pharmacy technician before becoming a registered nurse. As an avid reader
and researcher, she is passionate about educating others about cannabis’ medicinal properties.
Currently, 24 states sell cannabis recreationally. If you are in one of these states, it’s understandable that you might feel tempted to forget about the medical card process. Even if you qualify as a patient, it’s an application process that does take some information and patience. While recreational cannabis is available in many states, there…
What gives cannabis its powerful effects, rich aroma, and frosty appearance? The answer lies in crystal-like structures called trichomes that cover the surface of cannabis flowers. This is where the cannabis cultivation magic happens because they produce and store the majority of compounds responsible for the plant’s potency, flavor, and therapeutic benefits. Trichomes are the…
If pain is an aspect of your cannabis journey, you might be interested in a Green Dragon tincture. This homemade creation will not turn you into a magic dragon, but it could make you feel on top of the world if you are dealing with chronic pain. Pain can slow us down. When the body…
Cannabis is known for its significant effect on the human brain—which is what makes it so beneficial for helping people with mental health conditions. However, the portion of the brain responsible for speech can also be affected. After consuming cannabis, some people may experience acute, subtle speech deviations or difficulties, primarily in maintaining the logical…
Sometimes, your urine has a strange, weed-like, or other abnormal smell, and you might not be sure what’s causing it. This common experience often leads to online searches driven by curiosity or concern about potential health issues. This article explores some of the most common reasons behind a cannabis-like urine odor and other types of…
The statements made regarding cannabis products on this website have not been evaluated by the Food and Drug Administration (FDA). Cannabis is not an FDA-approved substance and is still illegal under federal law. The information provided on this website is intended for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. It is not intended as medical advice and should not be considered as a substitute for advice from a healthcare professional. We strongly recommend that you consult with a physician or other qualified healthcare provider before using any cannabis products. The use of any information provided on this website is solely at your own risk.