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Increasing cannabis sales around the holidays have led industry experts to begin acknowledging the day before Thanksgiving as “Green Wednesday,” reports Bloomberg. The rise of Green Wednesday has been widely noted as a sign of changing consumption habits and patterns among Americans.
According to research firm BDSA, cannabis sales on the day before Thanksgiving are generally 40% higher than typical Wednesdays in November. Experts speculate that 2021’s Green Wednesday numbers could be higher than ever before, but these haven’t been determined yet.
To better understand the reasons behind this new consumption pattern, cannabis operations company Ayr Wellness conducted a survey of 1,300 cannabis users. The survey discovered that 8 in 10 people intended to consume the cannabis they purchased on Green Wednesday with family or friends. Additionally, 37% of recipients planned on serving THC-infused products with their Thanksgiving meal.
Green Wednesday might appear to be a threat to alcohol companies, but this age-old crowd favorite isn’t going anywhere. BDSA data shows that 30% of cannabis consumers pair their canna-goods with some form of alcohol—another recreational practice that’s recently gained more popularity.
Cannabis consumption was widely viewed as taboo not long ago, but times are changing quickly. “Overall sales increases could be higher than that 40% this year because there’s been more de-stigmatization around the product,” said Kelly Nielsen, BDSA’s vice president of insights and analytics. According to the research firm, 40% of consumers in legal states already incorporate the green plant into special events.
Currently, 24 states sell cannabis recreationally. If you are in one of these states, it’s understandable that you might feel tempted to forget about the medical card process. Even if you qualify as a patient, it’s an application process that does take some information and patience. While recreational cannabis is available in many states, there…
What gives cannabis its powerful effects, rich aroma, and frosty appearance? The answer lies in crystal-like structures called trichomes that cover the surface of cannabis flowers. This is where the cannabis cultivation magic happens because they produce and store the majority of compounds responsible for the plant’s potency, flavor, and therapeutic benefits. Trichomes are the…
If pain is an aspect of your cannabis journey, you might be interested in a Green Dragon tincture. This homemade creation will not turn you into a magic dragon, but it could make you feel on top of the world if you are dealing with chronic pain. Pain can slow us down. When the body…
Sometimes, your urine has a strange, weed-like, or other abnormal smell, and you might not be sure what’s causing it. This common experience often leads to online searches driven by curiosity or concern about potential health issues. This article explores some of the most common reasons behind a cannabis-like urine odor and other types of…
As of April 2025, 39 states, three U.S. territories, and the District of Columbia have some form of medical cannabis program. Each program is unique, and some states only offer low-THC medical cannabis for those who qualify. But what does “low-THC cannabis” really mean? And what products can patients in these states actually purchase? We’re…
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The statements made regarding cannabis products on this website have not been evaluated by the Food and Drug Administration (FDA). Cannabis is not an FDA-approved substance and is still illegal under federal law. The information provided on this website is intended for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. It is not intended as medical advice and should not be considered as a substitute for advice from a healthcare professional. We strongly recommend that you consult with a physician or other qualified healthcare provider before using any cannabis products. The use of any information provided on this website is solely at your own risk.
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